News

Archive for November, 2022

Categories : CDPI Emerging Markets
Dates : November 2022

Havas Group acquires Australia’s leading independent health communications agency, Bastion Brands

November 24, 2022
APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
CDPI Emerging Markets

Colombian fintech Finkargo, which supports MSMEs imports, obtained a US$75M credit facility

November 24, 2022
Finkargo, a startup founded a year ago in Bogota, dedicated to supporting operations and providing financing for micro, small and medium-sized enterprises (MSMEs) to trade internationally, announced that it has obtained a US$75 million structured loan from Community Investment Management (CIM). Finkargo says that financing is one of the barriers that most affects the internationalization of these types of companies. MSMEs face a foreign trade credit rejection rate of over 50%.
CDPI Emerging Markets

Trully, a Mexico-based identity verification startup, raised US$4.1M

November 24, 2022
Trully, a platform focused on digital fraud prevention announced the raise of a US$4.1 million seed round led by Costanoa Ventures. In the region, customer identity verification remains the main challenge to reduce fraud in digital channels, as 44% of frauds carried out were related to this problem. Trully developed software to improve the authentication of KYC (Know Your Customer) systems and prevent identity theft and financial fraud through facial recognition using machine learning to obtain more accurate data.
CDPI Emerging Markets

Ads on streaming platforms capture more attention than ads on social media in India

November 24, 2022
Magnite, the world’s largest independent omnichannel sell-side advertising platform, released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media. Nearly two thirds of India’s streamers (64%) are more responsive to advertising on streaming platforms, with many stating they often search for the product (48%) and make a purchase (33%) after the fact.
CDPI Emerging Markets