November, 2022 - CDP Institute - Page 2

Dates : November 2022

That is to capture license plate numbers of customer cars and print them on meal bags, so those found littering after their McMeal can be identified. The Welsh government proposed this to other fast-food companies too, though it acknowledges whichever one goes first might find customers switching to others for privacy.

CDPI Privacy Newsletter

This is part of a planned package of additional laws to criminalize and punish abusive online behavior particularly toward women and girls.

CDPI Privacy Newsletter

The gradual erosion of Facebook and Google’s advertising duopoly is an important if slow-moving trend. Bloomreach is moving things along with an integration that can send target audiences to Snapchat as easily as Facebook and Google. They can also use AI to select the best audiences for each ad.

CDPI Newsletter

Integrations between CDPs and other systems shouldn’t really be news, since integration is a core CDP function. But it’s still interesting to see where vendors focus their attention. So let’s note that Tealium just announced a new Identity Partner Ecosystem that includes connectors for multiple identity and third-party data providers including Acxiom, Merkle, and Neustar.

CDPI Newsletter

Half of global web traffic already can’t be tracked to individuals due to cookieless browsers and refused consent, says this ID5 report. They see wide adoption (63%) of alternative identity solutions like the one ID5 sells, which is based primarily on hashed email addresses. They cast doubt on alternatives that rely on user log-ins, noting that 59% of publishers say fewer than 10% of their users log in.

CDPI Newsletter

APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.

CDPI Emerging Markets

Deloitte Digital has acquired three Australian digital experience consultancies – Melbourne-based Blended Digital, and Sydney-based companies New Republique and Venntifact. The acquisitions will bring in 70 new staff to push Deloitte Digital’s headcount to more than 1100 across Australia.

CDPI Emerging Markets

PT GoTo Gojek Tokopedia Tbk (GoTo), the Indonesia merged entity of Gojek and Tokopedia, announced that its gross revenue is up 30% year on year to Rp5.9 trillion ($375 million), above the middle point of guidance range, as all segments registered growths.

CDPI Emerging Markets

Asia’s superapps have hopped on to a hot new trend in the tech industry: workforce reductions. An example is Grab, which reported strong third quarter growth, yet despite its positivity, said it would make cost cuts and that includes plans to pause or slow hiring in various corporate departments.

CDPI Emerging Markets

Finkargo, a startup founded a year ago in Bogota, dedicated to supporting operations and providing financing for micro, small and medium-sized enterprises (MSMEs) to trade internationally, announced that it has obtained a US$75 million structured loan from Community Investment Management (CIM). Finkargo says that financing is one of the barriers that most affects the internationalization of these types of companies. MSMEs face a foreign trade credit rejection rate of over 50%.

CDPI Emerging Markets

Trully, a platform focused on digital fraud prevention announced the raise of a US$4.1 million seed round led by Costanoa Ventures. In the region, customer identity verification remains the main challenge to reduce fraud in digital channels, as 44% of frauds carried out were related to this problem. Trully developed software to improve the authentication of KYC (Know Your Customer) systems and prevent identity theft and financial fraud through facial recognition using machine learning to obtain more accurate data.

CDPI Emerging Markets

Laid-off employees at Twitter’s Africa headquarters are accusing Twitter of “deliberately and recklessly flouting the laws of Ghana” and trying to “silence and intimidate” them after they were fired.

CDPI Emerging Markets