Archive for November, 2022

Dates : November 2022

In Brief: McDonald’s, which is known to produce more emissions than the country of Norway and which has been challenged to reduce its litter, has a new, but likely unpopular idea it may test in cooperation with Wales

November 29, 2022
That is to capture license plate numbers of customer cars and print them on meal bags, so those found littering after their McMeal can be identified. The Welsh government proposed this to other fast-food companies too, though it acknowledges whichever one goes first might find customers switching to others for privacy.
CDPI Privacy Newsletter

Half of Global Traffic Is Unaddressable Due to Cookie Loss: ID5 Report

November 28, 2022
Half of global web traffic already can’t be tracked to individuals due to cookieless browsers and refused consent, says this ID5 report.  They see wide adoption (63%) of alternative identity solutions like the one ID5 sells, which is based primarily on hashed email addresses.  They cast doubt on alternatives that rely on user log-ins, noting that 59% of publishers say fewer than 10% of their users log in.
CDPI Newsletter

Havas Group acquires Australia’s leading independent health communications agency, Bastion Brands

November 24, 2022
APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
CDPI Emerging Markets

Colombian fintech Finkargo, which supports MSMEs imports, obtained a US$75M credit facility

November 24, 2022
Finkargo, a startup founded a year ago in Bogota, dedicated to supporting operations and providing financing for micro, small and medium-sized enterprises (MSMEs) to trade internationally, announced that it has obtained a US$75 million structured loan from Community Investment Management (CIM). Finkargo says that financing is one of the barriers that most affects the internationalization of these types of companies. MSMEs face a foreign trade credit rejection rate of over 50%.
CDPI Emerging Markets

Trully, a Mexico-based identity verification startup, raised US$4.1M

November 24, 2022
Trully, a platform focused on digital fraud prevention announced the raise of a US$4.1 million seed round led by Costanoa Ventures. In the region, customer identity verification remains the main challenge to reduce fraud in digital channels, as 44% of frauds carried out were related to this problem. Trully developed software to improve the authentication of KYC (Know Your Customer) systems and prevent identity theft and financial fraud through facial recognition using machine learning to obtain more accurate data.
CDPI Emerging Markets