News

Archive for April, 2023

Dates : April 2023

Mexico’s Pacto, a platform for restaurants and bars to manage their payments, raised US$4M

April 6, 2023
Mexican startup Pacto, a point-of-sale (POS) platform with integrated payments for restaurants and bars, announced a US$4 million seed round led by DILA Capital. The capital will be used to increase its engineering, product development, and customer service teams. With the new round, Pacto already has a total financing of US$6 million. It also has an alliance with Getnet Mexico.
CDPI Emerging Markets

Kaszek earmarks nearly $1B in new funds for Latin American startups

April 6, 2023
Kaszek Ventures, one of Latin America’s first venture firms, has raised $975 million across two funds. Since 2011, Kaszek has backed more than 120 companies, which the firm says collectively have raised more than $15.5 billion in capital. Portfolio includes companies in a range of industries such as fintech, enterprise/SaaS, proptech, insuretech, health tech, edtech, e-commerce, food tech, climate tech, biotech and blockchain. They include Nubank, QuintoAndar, Kavak, Creditas, NuvemShop, Bitso, Gympass, Notco, MadeiraMadeira, Loggi, Konfio, Technisys, Kushki and Cora.
CDPI Emerging Markets

CDP Institute Offers Free Build, Buy or Compose Training Course

April 5, 2023
The CDP Institute has released the second in its series of CDP-related online training courses, this one aimed at companies deciding whether to build, buy, or “compose” a CDP from packaged products. We think it’s a uniquely complete and balanced view of the topic, but we’re obviously biased. What we can say for certain is it’s free, thanks to funding from Lytics and mParticle, and you get a nifty Certificate of Completion when you finish.
CDPI Newsletter

Omnichannel Marketers Struggle with Measurement: Amazon Ads Study

April 5, 2023
Most marketers would probably define “omnichannel” as covering all channels and all customer life stages. But this Amazon Ads report focuses almost exclusively on media channels. Despite that, it offers some interesting insights: channel measurement is the biggest challenge; building trust and loyalty is the most important goal (although higher sales is a very close second), and 35% have a single team that manages all omnichannel campaigns.
CDPI Newsletter