CDP Institute

European Union users will be able to opt-out of “some” Facebook and Instagram targeted advertising. But, despite EU regulators’ ruling that Meta lacks legal basis for behavioral ad targeting, the company isn’t making opting-out automatic, or easy. Users will need to submit a form objecting to having activity monitored, which Meta will evaluate and decide on. Meta is also working to appeal the ruling and the fines – plus is arguing it still can target using personalized ads.

The global shopping app has been found to be able to spy on users in “highly unusual,” highly invasive ways. Boasting 750 million+ users/mo. just in China, Pinduoduo surpassed Alibaba for market size in 2021. Now, cybersecurity teams from Asia, Europe and the US flagged the Chinese app after detecting unusual malware that can exploit vulnerabilities phone operating systems and bypass security to monitor activities on other apps, read private messages and change settings. Concerns have been raised with Chinese regulators, and Google suspended the app pending investigation.

New Zealand passes the Digital Identity Service Trust Framework law, which will grant a trust seal of approval of technology providers who demonstrate approved standards for security and compliance.

A study from Twilio drawing on insights from 4,700 B2C leaders and more than 6,000 consumers, found 98% of consumers want businesses to do more to guarantee privacy; and 42% of business leaders said finding a balance that honors that is a top priority.  Additionally, 97% of brands expect investment in digital customer engagement to double over three years and 89% plan to move to first-party and zero-party data.

The seven websites, including two approved by state education secretaries, have been found to be tracking Brazilian students at school, home and online. The websites: Estude em Casa, Centro de Mídias da Educação de São Paulo, Descomplica, Escola Mais, Explicaê, MangaHigh, and Stoodi sent children’s data to third-party companies who tracked their data; and an eighth site, Revisa Enem, sent children’s data to a third-party company, though without using ad-specific trackers.

Plans are to roll out nationally soon, then customers will be greeted by name and receive tailored recommendations based on their preferences and previous orders.

The law goes into effect January 1, 2025.