March, 2024 - CDP Institute - Page 5

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Dates : March 2024

Twenty-seven billion dollars will be spent in 2024 on data, data services and infrastructure in support of some $270 billion in U.S. media buying across data-driven channels according to a white paper from strategic consultancy Winterberry Group. This spend is set to surpass $33 billion by 2027. Also foreseen, the evolution of CDPs from “systems of record” to unified intelligence and data management platforms.

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Despite an apparent consensus that “Made for Advertising” sites provide a poor user experience and are damaging to the reputation of digital (and especially programmatic) advertising, Amazon and other major DSPs are still serving ads on MFA sites according to research by Adalytics. Supply sources are still full of “garbage inventory.” The ANA recommends advertisers become more active stewards of their media investments.

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Proximic by Comscore’s natural language processing engine and AI contextual categorization technology will deliver to Epsilon insights into content including brand suitability and inventory quality in a new partnership. The contextual classifications will be used by Epsilon Digital, the company’s adtech platform. Contextual data is seen as increasingly valuable in an ad eco-system no longer supported by cookie-like tracking signals.

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TikTok will be upgrading its Creator portal to the Creator Academy providing extensive education resources about the platform. This will focus on teaching creators about monetization opportunities. Reflecting TikTok’s international market, the Academy will initially be available in seven languages with more to come.

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Management teams are almost twice as concerned about the lack of infrastructure for AI technology development than CEOs (32% vs. 17%) according to a survey of over 160 corporate retail employees. One third of management teams worry about the impact of AI on the workforce compared with 21% of CEOs. Strikingly, 90% of all those surveyed claimed to know how AI works in retail.

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Businesses are bullish about disrupting their industries with AI with 78% considering it a competitive opportunity. However, fewer than 30% believe their IT teams have the key capabilities for rapid adoption. This is based on a poll of 300 C-suite, VPs or directors conducted by MIT Technology Insights in collaboration with telco company Telstra.

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Eighty-five per cent of organizations are investing in AI technology, 72% of CIOs are “apprehensive” about regulating AI internally and 86% have Implemented formal AI Policies. AI is regareded as the number one priority for 2024, although CIOs are also thinking about cybersecurity and sustainability. Digital services company Logicalis interviewed 1,000 CIOs globally for the tenth edition of their CIO report.

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Italy’s Garante, one of the EU’s most proactive regulators, has fined the country’s second largest bank, UniCredit, and has launched an investigation of a new OpenAI product. The €2.8 million (~US$3.1 million) UniCredit fine, which the bank plans to appeal, is in response to a 2018 data breach that may have impacted thousands of customers. The OpenAI Sora investigation is to clarify how the new algorithm, which creates short videos from text instructions, is trained, to understand what data it will collect, and to determine compliance with EU regulations.

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The European Data Protection Supervisor (EDPS), which oversees EU institutional privacy compliance, found the EU Commission in violation of GDPR through its use of Microsoft 365. This includes neglecting to implement adequate safeguards for data transfer and failing to specify types and purposes for personal data collection. Corrective measures will include suspension of data flows to Microsoft and its affiliates in non-EU/EEA countries that lack adequacy decisions, and aligning data processing with regulations.

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Singapore has issued guidelines for deterministic AI system use tying in with its Personal Data Protection Act (PDPA). The guidance, which is not legally binding, clarifies how the PDPA will apply when organizations use personal data to train AI.

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A four-year study of cybersecurity, privacy, trust and bias issues in femtech, the data related to women’s health, wellness and sexuality, found sensitive information is often not adequately safeguarded and is sometimes intentionally leaked. Multi-disciplinary research teams based at Royal Holloway, Newcastle University, the University of London and ETH Zurich focused on laws in the UK, EU, and Switzerland. They found women’s health protection underserved in large part because many of the devices and apps used in femtech are not considered “medical,” so fall outside protective guidelines.

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A survey of 1,000 parents in the US conducted by Cox Mobile, a division of Cox Communications found that 56% of parents reported their children kept location data sharing accessible on their mobile apps, and 31% of parents said their kids had been contacted on their device by a stranger. More than a third of parents said the stranger referenced their child’s location.

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