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Archive for May, 2025

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Dates : May 2025

Two-Thirds of Media Brands and Publishers Aren’t Leveraging Audience Data for Personalization: Omeda

May 20, 2025
As many as two-thirds of audience-serving companies are failing to use their audience data for personalization, squandering opportunities to activate and engage, according to a survey of 119 audience professionals by Omeda. Progress is slowed by tech limitations and data fragmentation, even though 85% see audience data as a competitive advantage. While search traffic is slipping, the respondents look to events, newsletters and direct traffic to build audiences.
CDPI Newsletter

Belgian Court Adds New Consent Requirements for TCF

May 20, 2025
The IAB Europe’s Transparency & Consent Framework (TCF) violates several GDPR principles but is not fatally flawed, the Belgian Court of Appeals has ruled. The ruling confirmed that TC Strings, which capture consumer consent to use their data for ad targeting, are personal data and that consumers must consent for IAB Europe to host them. But the IAB indicated that it believes it can make relatively minor changes to bring TCF into conformance. Many publishers rely on TCF as their basis for data-based ad targeting.
CDPI Privacy Newsletter