Adobe is also pressing for increased automation, and just proudly announced that over 80% of Experience Cloud customers are using at least one AI-powered feature. Huzzah. The latest additions to their AI menagerie are automated marketing mix modeling and marketing spend optimization based on estimates of the incremental impact of specific marketing touchpoints.
Holy Grail or Great White Whale? Either way, lots of people are chasing fully automated marketing campaigns. Oracle just joined the quest with Fusion Marketing, which automates some functions and guides marketers through manual steps for others. The most automated bits include B2B advertising audience generation, reference story selection, company-specific microsites with auto-selected case histories, and AI-powered lead qualification and distribution.
Our friends at D4t4 Solutions have their own automation news: they’ve added nearly 100 new preconfigured marketing signals to their Celebrus CDP. The new signals will combine behaviors with historical data to flag customers most likely to convert. They’re tailored to travel and hospitality, telecommunications, and healthcare industries. Celebrus already had similar signals for banking and insurance.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.