Our friends at D4t4 Solutions have their own automation news: they’ve added nearly 100 new preconfigured marketing signals to their Celebrus CDP. The new signals will combine behaviors with historical data to flag customers most likely to convert. They’re tailored to travel and hospitality, telecommunications, and healthcare industries. Celebrus already had similar signals for banking and insurance.
Adobe is also pressing for increased automation, and just proudly announced that over 80% of Experience Cloud customers are using at least one AI-powered feature. Huzzah. The latest additions to their AI menagerie are automated marketing mix modeling and marketing spend optimization based on estimates of the incremental impact of specific marketing touchpoints.
The U.S. Federal Trade Commission (FTC) announced that health apps & devices that collect personal health information must notify consumers if their data is breached. The FTC specifically identified fertility data, fitness and blood glucose data as having been inadequately managed in the past.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.