Finally, let’s pay some rare attention to small business marketers. Roku has launched an app that lets merchants buy streaming TV ads through Shopify.  UZE has created a self-service platform that lets small advertisers place ads on vehicle-mounted digital displays across Germany, France, Belgium, Switzerland, and Austria. And all-in-one digital marketing platform Sendinblue has become aller-in-one and indulged its fetish for odd company names by purchasing Chatra (messaging), Metrilo (ecommerce analytics), and PushOwl (web push).

Adobe is also pressing for increased automation, and just proudly announced that over 80% of Experience Cloud customers are using at least one AI-powered feature.  Huzzah.  The latest additions to their AI menagerie are automated marketing mix modeling and marketing spend optimization based on estimates of the incremental impact of specific marketing touchpoints.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.