Unlike most B2C CDP vendors, Zeta maintains its own consumer database and identity graph.  They just expanded that side of their operation by purchasing Apptness, a digital survey platform that publishes install on their websites to both improve engagement and to capture intent signals.  Zeta doesn’t call this “zero party data”, but others might.

Inmar also offers tools for retail media networks, along with a bucket of other tech for retail marketing, logistics, payments, and pharmacy management.  They just expanded their offering by acquiring Aki Technologies, which targets personalized mobile ads at consumers based on time of day, location, content consumption, and other in-the-moment signals.  It’s their fifth acquisition in the past two years, although they don’t seem to own a CDP.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.