mParticle Raises $150 Million Series E
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.
Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.
ZoomInfo has its own plans for world domination: they’ve just launched Data Passport Europe and Data Passport Global, expanding the reach of their B2B data sets beyond North America. European privacy rules about business data are a bit looser than rules for consumer data, and the company lists an armful of certifications to prove its data is more compliant than a lion-tamer’s puppy.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.