Onfido/Okta’s survey of 5,000 EU, UK, US Internet users reveals now as many as nine in ten consumers (France and UK) feel comfortable accessing services online since the pandemic and they expect onboarding to take no more than ten minutes. ID documents and biometrics are preferred for login, and 69% to 80% across multiple industries would rather use digital than ever visit a branch.
New research from Deloitte Digital and Twillio reveals big gap between B2C leader and consumer perceptions of what brands need to do to secure trust and loyalty. So, while 79% of B2C business leaders think customers have somewhat or very high trust in their brands, only 52% of those consumers reported having those levels of trust. Closing that gap is key, since 68% indicated they spent more on a trusted brand than one the used but trusted less. Quality of service and fair price were ranked very high by consumers... Read More >
Australia issues draft bill and seeks input through December 3rd on a new Online Privacy Bill to require social media platforms to obtain age verification for children under 16-years old or face steep fines of up to 10% of annual turnover.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.