Consumers are concerned about security, but while 84% report they take steps to try to protect their accounts from being hacked, half rely on passwords and 32% think biometric authentication is most secure, according to a new FIDO Alliance report.
The 2021 International Association of Privacy Professionals (IAPP) State-by-State report on US privacy legislation status shows 3 states with new privacy laws, 6 states with pending legislation and 20 states where initiatives for new laws failed in legislative sessions.
Kids are an easy target for identity fraud and are increasingly being targeted by criminals, according to Javelin Strategy, which found that 1 in 50 children were victims. Cost on average to families when a child is hit is $1,000+. In the past year, losses for this type of ID fraud totaled $918 million, and the study found that 73% of the perpetrators were people the children knew.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.