Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

Respondents to this CompTIA survey are actually quite positive, expecting higher tech budgets and less anti-technology backlash in 2022.  What caught my eye was that 30% said marketing tech budgets are too low – more than any other department.  That’s great because it means they’ll be more open to your request for an increase, right?

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.