An internal FBI document obtained by Rolling Stone indicates that WhatsApp and iMessage, while billing themselves as secure messaging apps, are in fact very vulnerable to law-enforcement searches when the FBI has a warrant or subpoena. According to the document, WhatsApp will also provide more practically-real-time information about a user and their activities than nearly every other major messaging tool.
Zimbabwe’s president has signed the controversial Cyber Security and Data Protection Bill into law. It seeks to provide data protection and will establish a new Data Protection Authority, but human rights activists fear it will stifle dissent by spying on what citizens send and receive on social media platforms.
Looking for new ways to provide connectivity for its audience of 800 million customers amid new and evolving privacy regulations, LinkedIn is categorizing segments using Group Identity B2B. The tool, which is being tested by an initial group of users, will use data from LinkedIn profiles, including seniority and industry, to group individuals and enable marketers to reach relevant audiences without a need for tracking.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.