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US and UK announce a bilateral privacy-enhancing tech prize challenge

With twin goals of safely harnessing the power of data for business and combating critical transnational privacy concerns, the White House and UK announced the joint prize challenge to develop privacy-enhancing technologies (PETs). The initiative is intended to encourage top minds to evolve new solutions to address global privacy issues ranging from financial crime to health data security.  First winners will be announced next year.

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Ransomware attacks now viewed as national security concern, according to US and allies

December 14, 2021

The US and allies have elevated concerns about cybercriminals to the level of national security. This week, the US Cyber Command’s top general confirmed the military in cooperation with law enforcement is tracking ransomware groups. Canada imposed similar measures, and Ireland stepped up its activities following cyberattacks that disrupted healthcare in the country. Concerns have grown as infrastructure that promotes critical services, such as healthcare and pipelines, have been targeted.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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