In the latest crackdown on Big Tech overreach, Italy’s anti-trust regulator charged Amazon $1.28 billion for alleged abuse of market dominance. Amazon has denied the claim that it leveraged its dominant position in the Italian marketplace to favor adoption of its own fulfillment service over others.
With twin goals of safely harnessing the power of data for business and combating critical transnational privacy concerns, the White House and UK announced the joint prize challenge to develop privacy-enhancing technologies (PETs). The initiative is intended to encourage top minds to evolve new solutions to address global privacy issues ranging from financial crime to health data security. First winners will be announced next year.
A DataDome survey conducted by Forrester found 84% of enterprise firms are prioritizing customer experience (CX) and app experience along with bot detection and management (79%). One key finding is that bots are being used to target high-profile events by using card, inventory and account fraud.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.