Connecting social media measurement with traditional media measurement is yet another trend worth watching. Comscore is on it: they just bought Shareablee, which uses a proprietary taxonomy to classify videos, images, and articles across major social media platforms. Comscore will integrate Shareablee’s social audience insights with its existing media measurement tools.
“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.
It’s acquisitions all the way down today, Dear Reader. GumGum, which applies computer vision and natural language processing to analyze online content for contextual ad targeting, has purchased Australia-based Playground xyz, which uses eye-tracking technology to measure how much time people spend looking at ads. I guess there are still humans involved somewhere.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.