dunnhumby Launches Packaged Retail Media Platform

We have something for everyone today, Dear Reader. For those who still doubt that retail media is a Big Thing, customer data agency dunnhumby announced an “end-to-end retail media platform”. The new offering will make it easy for retailers to monetize their customer data without having to develop the underlying systems from scratch. Appearance of packaged products is a normal stage in market development, indicating a concept has been well enough defined for developers to understand common requirements.

Brazilian instant payment system Pix ended 2021 having powered more than 8 billion transactions, according to statistics from the country’s Central Bank. This is quite an impressive figure for an offering only launched in November 2020 and goes to show how ubiquitous Pix has become in the country. Additionally, Brazil’s Superintendence of Private Insurance (Susep) is working on open insurance plans, which means that insurtech could be the next sector to benefit from regulatory tailwinds.

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If you’re fascinated by martech investment, or money in general, you’ll be interested that sales enablement platform Highspot has raised a $248 million Series F, bringing total funding to $648 million. Highspot helps salespeople to deliver appropriate content to their prospects. There’s plenty of AI mixed in, if that piques your interest.

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T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.

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dunnhumby Launches Packaged Retail Media Platform

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