The US Internal Revenue Service (IRS) will require taxpayers to use ID.me, an online identification service to log in as of this summer, regardless of whether you have an account or are a new registrant. Krebs on Security has detailed the specifics of the proof of identity process.
Read More – IRS link
Jamie in our Department of the Obvious offers this study from The Predictive Index, which finds that companies who put the right people in the right roles, create remote-friendly and inclusive workplaces, and prioritize health benefits have significantly lower turnover than those that don’t. Glad we straightened that out.
The EU imposed $1.25B worth of privacy breach fines in 2021, up sevenfold from $180M the previous year. Cross-border transfers will be an area to watch in 2022.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.