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Brazilian fintech Creditas lands $4.8B valuation and Fidelity as an investor after revenue jumps in 2021

Creditas es a fintech providing financial solutions to our marketplace customers, launching new products, extending our geographic reach. Fidelity Management & Research LLC led Creditas’s latest investment, which also included participation from other new investors Spanish fintech fund Actyus and Greentrail Capital. Existing backers also put money in the Series F round, including QED Investors, VEF, SoftBank Vision Fund 1, SoftBank Latin America Fund, Kaszek Ventures, Lightock, Headline, Wellington Management and Advent International, via affiliate Sunley House Capital.

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Payments orchestration smooths LatAm’s path to digital commerce hub

January 27, 2022

Latin America is renowned for romance, and that embraces the world of finance, too. As some see it, 2022 is lining up as a year of greater digital payments passion for this fascinating region. Payments orchestration platforms facilitate this blossoming digital democratization of finance by optimizing around business drivers, ensuring payments success rates, strengthening partnerships and chipping away at regional issues, like providing digital front doors for large unbanked populations.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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