Questex runs digital and live events related to hospitality, health, and communications, so there’s no question it owns a trove of first-party data. They’ve just made that that trove even trovier by launching Q Activate, which assembles all the information in a single platform to make it easier to understand what’s on the mind of B2B decision makers.
Semrush helps companies optimize their online content, so you might wonder why they’d buy Kompyte, a company that gathers B2B competitive intelligence online. The answer is they’re assembling a cache of data that helps salespeople do a better job. Information scraped from the web might not exactly qualify as first-party data, but it’s definitely something that Semrush can use as it likes.
I have a bunch of acquisition stories today that I doubt you’ll find very interesting, Dear Reader. So I’ll start instead with this survey from SugarCRM, which found that 55% of marketers say their current CRM can’t be customized to meet their needs. Even more (75%) say they need a consolidated view of customer information and 81% think customers leave due to a lack of communication and relevant, personalized messaging.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.