With the rapid acceleration in digital adoption across industries on account of the COVID-19 pandemic and the role of technology and innovation in ensuring a more connected world, leaders of global tech giants like Microsoft, Kyndryl and Adobe, among others, gave an overview of the investments and partnerships needed in tech innovations to stay relevant and ahead in the future.
NYSE-listed software company ServiceNow on Thursday launched two local data centre facilities in Mumbai and Bengaluru to help Indian customers embrace innovative digital solutions and meet local data residency preferences.
Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.