In Brief: Salesforce acquires privacy-compliance company, Phennecs, following OEM agreement between the companies
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Okay, where to begin?! Basic premise: collect personal and sensitive data for all enrolled college students, then track forever after so as to allow sharing (as appropriate, of course) with the Census Bureau, Defense Department, and other US federal agencies. What could go wrong?
This combination allows companies increased visibility of data through a company, while still ensuring privacy and knowing identity where appropriate.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.