The group, which also includes Canada, Japan, South Korea, Singapore, the Philippines and Taiwan will develop an international certification system to help companies demonstrate compliance.
That open-source Google framework is integrated in websites and which “helpfully” ensure you see ads most suited to you. Brave’s De-AMP feature knows how to rewrite links and URLs, so you can avoid visiting AMP pages altogether.
By now, it’s old news that marketers overestimate how good they are at personalization. This Sailthru survey repeats the trope: 71% of marketers think they “excel” at personalized marketing while just 34% of consumers agree. Other, less common findings include: email personalization is more important to consumers than to marketers, and big companies do much more advanced personalization than smaller ones. Worth a look.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.