New privacy rules may have stifled some data collection, but data sharing is more popular than ever. Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales. It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.
How about buying a Web3 CRM? I don’t know what that is, either, but it sounds important. Holder will be happy to sell you one, along with a marketing automation engine and wallet data platform designed for “the tokenized world”. More precisely, they can’t really sell you one, since they’re still in private beta. But they did issue a press release and promise a public launch later this year.
Out-of-home ad platform AdQuick is partnering with LiveRamp to target physical and digital out-of-home ads based on first-party data. The targeting is at the group level: marketers send anonymized first-party audience lists to AdQuick, which uses LiveRamp’s identity graph to find locations where the same people or look-alike audiences are most likely to be found. Sales data can also be added to the mix to measure results.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.