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Dark Web activity a growing risk for business

Privacy Affairs’ annual Dark Web Price Index shows more vendors selling data, more types of items available, and cost for private data going down. Email dump volume is also up and cost is down.

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Apple under investigation in Germany for privacy setting that may favor Apple over others

June 21, 2022

Apple, which has been held up as a company leading the way in privacy transparency, is being questioned again about whether its efforts also rig the system in its own favor by limiting information access to outside developers. In this case, Germany’s competition regulator, Bundeskartellamt, is looking into whether a recently added privacy setting that requires developers to get user consent to access “Identifier for Advertisers” on an app-by-app basis gives Apple unfair advantage, since it can access information directly as first-party data.

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Children’s Privacy: Momentum building in US for more kids’ privacy protection and to curtail hooking them on apps

June 21, 2022
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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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