Oui Capital, an Africa-focused VC firm based in Lagos and Massachusetts, announced today that it has completed the first closing of its $30 million second fund, Oui Capital Mentors Fund II, as it seeks to strengthen its presence on the continent.
This streaming was born in January 2021 under the AVOD (advertising-based video on demand) model, meaning free and ad-funded platforms that are gaining ground worldwide. Riivi started in Chile and reached Peru and Colombia this year, adding 200,000 monthly users. Riivi has raised US$1.25 million in its pre-seed and seed rounds. Among its investors is the firm Sable. It also recently went through Start-Up Chile, a government accelerator that both funds and advises emerging companies.
Zedcrest Capital, a firm known for its debt and equity capital markets investments, but who recently started dabbling into venture investments, has launched a $10 million fund for pre-Series A stage startups in Africa.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.