Northbeam collects first-party data and uses it to help companies optimize ecommerce and direct-to-consumer ad campaigns while they’re running. It’s a fairly crowded field but Silversmith Capital Partners thinks there’s enough more room left to justify giving Northbeam a $15 million Series A.
IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey. You might think the implication is IT should let users do more for themselves. But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated. And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals. Fun fact: 53% of teams manage 100 or more applications.
Gorgias develops customer service tools for ecommerce companies, and sells them for as little as $60 per month. You won’t be surprised that they grew very quickly during the pandemic, reaching over 10,000 clients. They just raised a $30 million Series C, bringing total funding to $72.4 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.