The Nairobi-based Lori Systems, an e-logistics company digitizing haulage and providing shippers with solutions to efficiently manage their cargo and transporters, has raised funding from Google to help it to continue to expand across the continent.
Egyptian startup Convertedin, a marketing operating system for e-commerce brands, has raised a US$3 million seed funding round to help it expand across MENA and Latin America. Convertedin is built for brands and businesses who desire a single platform to drive personalized and scalable campaigns, convert customers, achieve measurable results and grow revenue.
IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey. You might think the implication is IT should let users do more for themselves. But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated. And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals. Fun fact: 53% of teams manage 100 or more applications.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.