Children’s Privacy: CARU also issued a compliance warning to businesses to:
1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.
1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.
The Children’s Advertising Review Unit (CARU) has gotten Firefly Games to agree to address a string of bad decisions the company made about how to handle “mixed audience” data – and the company’s violation should serve as a warning to other businesses with adult and youth consumers. CARU found major inconsistencies in the company’s app, LOL Surprise! Room Makover, which featured children’s characters and also appealed to adults. Issues included problems with the company’s and app’s privacy policy descriptions, inconsistent cookie and geo-location information, and a lack of age verification... Read More >
Had this not been settled for what one would assume to be a very large though currently undisclosed sum, Zuckerberg and other top executives would have had to testify in court late September.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.