After thorough review, the Danish DPA ruled against allowing use of Google Analytics, having determined that the tool’s settings and terms of use don’t comply with EU regulations. This follows like decisions earlier this year by Austria and Italy and is seen to represent a common position among EU regulators.
Three-quarters (76%) of U.S. marketers feel their digital ad industry should do more to reduce carbon emissions, according to this Good-loop study. Half (51%) say their organization plans to reach net zero carbon impact at some time, although just 24% have set actual targets. More (61%) are at least tracking carbon cost of their campaigns.
The US National Basketball Association (NBA) is accused, in a new class action lawsuit, of sharing digital information that combines personal information NBA allegedly collects on its video viewers with unique Facebook identifiers, rendering the personal data identifiable. The suit, brought by a California resident, claims the NBA profits substantially from sale of the data, and, since users have not been made aware of this use, this allegedly would be in violation of the 1988 Video Privacy Protection Act (VPPA), which disallows having viewing history without consent.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.