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Class action served up against NBA

The US National Basketball Association (NBA) is accused, in a new class action lawsuit, of sharing digital information that combines personal information NBA allegedly collects on its video viewers with unique Facebook identifiers, rendering the personal data identifiable. The suit, brought by a California resident, claims the NBA profits substantially from sale of the data, and, since users have not been made aware of this use, this allegedly would be in violation of the 1988 Video Privacy Protection Act (VPPA), which disallows having viewing history without consent.

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IT’S THE LAW (09/27/2022)

September 27, 2022

Germany’s controversial data-retention law pertaining to telecom has been found to be incompatible with EU law by the European Court of Justice (EJC), so is now overturned. The law, which had permitted user data storage for up to ten weeks and permitted German law enforcement authorities to request it from the telecommunication companies, was a revision of an earlier law rejected by a German court. The EJC’s decision is consistent with arguments it has made against Sweden, France, Belgium and the UK over what was deemed unnecessary data retention.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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