Data quality and master data management has remained the top priority for data users worldwide for six years running, according to this BARC survey. Data culture, governance, visualization, and self-service analytics round out the top five. Lots of interesting detail here by application, region, industry, best-in-class, company size, and user type.
Netherlands-based CDP Invenna is merging with Human Inference, which offers data quality and identity resolution technology. Both firms are owned by The Data Agency, which owns a number of customer data-related businesses. Human Inference will be offered as a separate product and as a module within Invenna.
I know you know that data is just one leg of the data, technology, and people tripod supporting business growth. But if you need to convince a friend, this Accenture CEO study shows that focusing on data and technology alone yields a 4% productivity premium while focusing on all three yields an 11% premium. Data, tech, and AI are tied with talent management as top growth drivers.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.