Privacy by design is raised to a new level by Cap_able, an Italian fashion startup that has just debuted its Manifesto collection, containing clothing capable of cloaking your biometric identity. Its use of AI algorithms can make you look to a scan camera like a giraffe, zebra, dog, or other animal to keep your identity on the Q.T.
The United States has over a dozen state privacy laws pending for 2023. Eight states are considering consumer privacy bills. New Jersey, Texas, Virginia, and West Virginia are considering children’s privacy bills; Maryland and Mississippi have filed biometric privacy bills; and New York, Virginia, and Washington are considering health privacy bills.
Meta has just announced planned changes to give teens more control over ads and their privacy on Facebook & Instragram. Beginning next month, teens can choose types of ads they’d rather not see, and advertisers will no longer see user gender to use for ad targeting. The company will also provide information to teens about which ads they see, and teens will also be given the ability to hide any or all ads from a specific advertiser. Certainly, steps in the right direction.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.