Databook AI Recommends B2B Sales Approach Based on Public Data

Why do Customer Relationship Management when you can use “the industry’s first Strategic Relationship Management (SRM) platform” from Databook? Puffery aside, Databook’s system does seem to offer something genuinely new: it gathers public information about companies and uses it to identify likely financial pain points, strategic priorities, relevant products and use cases, and executive sponsors for buying a seller’s products. Lots of AI here, of course.

The European Data Protection Board (EDPB) has issued its opinion on the EU-US Data Privacy Framework (DPF) and has reservations, including about exemptions to data subjects’ right of access, an absence of clear definitions, lack of rules on automated decision making, and lack of clarity on onward transfers, so it will now need more scrutiny by EU institutions. As a result, businesses that transfer personal data between the EU and US should continue relying on the other data transfer mechanisms available under the GDPR, such as Binding Corporate Rules and... Read More >

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This Demand Gen Report survey also puts data at the head of B2B marketers’ priority list. In particular, marketers are looking for intent data to help guide their efforts. But just 18% report having an intent data strategy fully executed and being measured.

CDPI Newsletter

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.

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Databook AI Recommends B2B Sales Approach Based on Public Data

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B2B Marketers Prioritize Intent Data Collection: Demand Gen Report

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