Epsilon has launched a new Digital CDP, a SaaS-based product that enables users to launch digital ad campaigns through Epsilon’s PeopleCloud and third-party social media and display ad platforms. The system lets marketers enrich their first-party customer profiles with external information on demographics, lifestyle, transactions, and web browsing behavior.
We’ve recently written quite a bit about ad verification in different channels, so I was going to skip news that DoubleVerify and Integral Ad Science are offering ad viewability and fraud protection on Netflix. But the industry was super-excited when Netflix started accepting ads a few months back, so maybe you’ll care about this as well.
Customer satisfaction is the top metric for customer success, according to this IDC study for Twilio. Yet just 33% reported fully interoperable data and communication tools. CDPs are high on the list of solutions, with 34% expecting to have a CDP within two years, a figure that’s higher than CRM (26%) but lower than marketing tools (50%), communication software (50%) or customer support software (46%).
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.