In Brief: Iowa is the sixth US state to pass a privacy law following Connecticut, Utah, Virginia, Colorado, and California
The law goes into effect January 1, 2025.
The law goes into effect January 1, 2025.
Plans are to roll out nationally soon, then customers will be greeted by name and receive tailored recommendations based on their preferences and previous orders.
You can add privacy to your worries about ChatGPT. Italian data protection authority Garante has banned ChatGPT parent OpenAI from processing Italian users’ personal data, on the grounds that it does this without legal basis and also that it doesn’t verify users are under 13 years old. OpenAI has blocked access to ChatGPT in Italy in response.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.