With one eye on the CDP market, cloud database vendors keep extending their ability to meet the special needs of handling customer data. Cloud lakehouse vendor Databricks just took another step by acquiring Okera, which uses AI to identify sensitive data and apply rules that control how it’s used.
Publishers have long complained that search and social media companies share their content without paying for it. Google and Facebook have aggressively opposed such efforts in Canada, New Zealand, and Australia. TikTok, on the other hand, just announced a program to let publishers share a reported 50% of revenue from ads near their content.
Most proposals to limit the harm that social media does to kids and teens aim at restricting the youngsters’ access to those services. The U.S. Federal Trade Commission just aimed closer to root causes by proposing to ban Meta from making any money off its young users. The ban is framed as an adjustment to the company’s 2020 privacy settlement, which the FTC says the company has consistently violated.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.