Most proposals to limit the harm that social media does to kids and teens aim at restricting the youngsters’ access to those services. The U.S. Federal Trade Commission just aimed closer to root causes by proposing to ban Meta from making any money off its young users. The ban is framed as an adjustment to the company’s 2020 privacy settlement, which the FTC says the company has consistently violated.
With one eye on the CDP market, cloud database vendors keep extending their ability to meet the special needs of handling customer data. Cloud lakehouse vendor Databricks just took another step by acquiring Okera, which uses AI to identify sensitive data and apply rules that control how it’s used.
Marketers are eagerly – you might say frantically – looking for new sources of data on customer behavior to replace what’s being lost to privacy rules. Commerce data platform Attain owns one of those goldmines, based on transaction data it collects through its Klover financial app. They’ve just partnered with The Trade Desk to make the information more easily available for ad targeting.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.