The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets. Accenture Interactive – the digital marketing arm of professional services giant Accenture – has bagged a lucrative contract in the Middle East with the regional branch of INFINITI, the luxury vehicle line of Japanese automaker Nissan.
India’s government plans to take action against Alphabet Inc’s Google after an antitrust watchdog last year found the group to have abused its market position by indulging in anti-competitive practices. India’s antitrust body had, in October fined Google $275 million in two cases, which involved abusing its dominant position in the Android operating system market, and pushing developers to use its in-app payment system.
A new report by the government and the Tech Council of Australia outlines where workers are needed and key growth areas anticipated. There are currently 861,000 people employed in tech in the country, but vacancy rates are 60% higher than the national average, and tech jobs are forecast to grow at triple the rate.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.