As more video advertising is delivered outside of TV screens, marketers find themselves wrestling with increasingly fragmented campaign reporting. Comscore is providing some help by expanding its YouTube campaign ratings to include YouTube Shorts and in-feed inventory. Marketers will also be able to cross-measure standard video inventory on YouTube and YouTube TV across CTV, desktop and mobile devices.
Google isn’t the only company making changes in response to DMA. TikTok has launched a Data Portability API allowing registered developers to request permission to transfer user data and has improved the functionality of its Download Your Data tool for personal and business users. TikTok will also create a web form for business users to provide feedback on DMA-related features.
Customer Data Platform Amperity has unveiled two new AI tools, Explore and Assist, that will join the existing products, Stitch and Predict, to form an AI suite, AmpAI. Aimed at business users, Explore will support engagement with data using natural language; Assist will help both technical and non-technical users develop and customize new data assets on the platform. The capabilities seek to fix data quality and access challenges.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.