Google isn’t the only company making changes in response to DMA. TikTok has launched a Data Portability API allowing registered developers to request permission to transfer user data and has improved the functionality of its Download Your Data tool for personal and business users. TikTok will also create a web form for business users to provide feedback on DMA-related features.
The European Union’s Digital Markets Act (DMA), aimed to curbing the market power of the biggest tech companies, came into force earlier this week. Google announced several product changes to comply, including making it easier to find shopping comparison sites, offering more search engine and browser choices for Android phones; and adding new consent options. Most changes will only apply to users within the EU.
As more video advertising is delivered outside of TV screens, marketers find themselves wrestling with increasingly fragmented campaign reporting. Comscore is providing some help by expanding its YouTube campaign ratings to include YouTube Shorts and in-feed inventory. Marketers will also be able to cross-measure standard video inventory on YouTube and YouTube TV across CTV, desktop and mobile devices.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.