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FTC Slaps Zoom’s Wrist for Security Failures

Today’s Golden Denture Award for toothless regulation goes to the Federal Trade Commission for not fining Zoom after discovering Zoom didn’t offer end-to-end encryption as promised during the early stages of the current pandemic. The FTC did require that Zoom promise to try harder with steps including an annual risk assessment, vulnerability management program, and blocking use of security credentials it knows have been compromised. My kitten has a sharper bite.

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Demandbase Integrates Engagio to Create Demandbase One

November 12, 2020

Account Based Marketing vendor Demandbase has integrated its Engagio acquisition to create Demandbase One. Demandbase worked primarily with second and third party data for advertising and Web site personalization, while Engagio worked with first party data for email and orchestration. Scope expansion is all the rage among ABM vendors: you’ll recall that Terminus bought GrowFlare earlier this week and ZoomInfo bought EverString the week before.

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Why de-Indentifying journalistic sources matter

November 10, 2020

Journalists today have vast amounts of data sources to draw from. With that comes responsibility to handle personal information appropriately, and when necessary to anonymize or shield it – and to make sure it can’t be re-identified. First is to determine which data is most important to protect then determine which methods to use. This can include de-identification, pseudonymization, data aggregation, data redaction, and adding statistical noise.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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