Arm plans to spin off its IoT Services Group, which includes the Treasure Data CDP, into a separate company owned by SoftBank Group and its affiliates. SoftBank also owns Arm, so this is more a reshuffling than sale. It might make a future sale easier although no one has hinted that’s the plan.
CDP and messaging platform Blueshift reports on data from 14.9 billion messages sent through the system. They found that trigger-based email outperforms batch email by 497%, triggered push notifications outperform batch push by 1490%, and trigger campaigns using both channels are 283% more effective than single channel campaigns. No mention of campaign volumes, which are likely much smaller for triggered messages.
What’s that, you wish you didn’t have to manage any databases at all? Fauna is at your command with a serverless “data API” that lets you read, write, and manipulate data without worrying about the back-end details. Sounds crazy but we live in an age of wonders. They just raised $27 million, bringing their total to just under $60 million.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.