Facebook is purchasing .gif platform Giphy for a reported $400 million. Half of Giphy’s traffic comes from non-Facebook properties, so the deal will expand Facebook’s ability to observe and profit from behavior elsewhere. The deal won’t put a dent in Facebook’s $60 billion cash hoard.

Pivotree helps companies select, deploy, and support commerce and master data management systems from vendors including Oracle, Magento, SAP, and Informatica. They just launched a rapid-implementation Buy Online, Pickup In Store (BOPIS) solution to help companies add curbside pickup. Plenty of companies are making similar offers right now, so this item is our way of noting the trend.

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.