Finally, we’re told that a majority of robocall blocker apps have been found to share personal data without user permission. How much you care depends on your attitude towards privacy but it’s surely bad news in terms of general trust levels. Can I go home now?
We were looking forward to Salesforce releasing a proper Customer Data Platform so they could start to educate rather than confuse the industry.
All that investment must mean that somebody is buying martech, right? Sure enough, Merkle found that more marketers (32%) would invest extra budget in data, analytics and tech than in media, content, or staff. Not coincidentally, about one-third report major improvements in conversion rates after implementing personalization.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.