So, how was your weekend? Probably better than whoever at Salesforce deployed a script that gave full data access to everyone at companies with a Pardot installation. Salesforce accounts were offline for as much as 15 hours as the company cleaned up the mess.
CDP users are happier than non-users with their marketing technology results, according to this survey from the CDP Institute. Hey, we don’t make the facts, we just report ’em. Lots more about what buyers expect from CDP systems, martech best practices, and state of the stack.
Worried that all these acquisitions mean martech industry is shrinking? Not likely. One new launch this week is Measured, which generates continuous tests to estimate the incremental impact of marketing programs. Circle of life and all that.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.