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Companies Using More Online Chat, Fewer Phone Menus: NICE inContact Study

Speaking of ignorance, this study from contact center tech vendor NICE inContact finds that most businesses overestimate how satisfied consumers are with their contact policies. But let’s look on the bright side: use of online chat, which consumers really like, has increased sharply (from 47% of respondents in 2017 to 67% in 2018), while use of the much-hated automated phone menus dropped from 78% to 56%. Someone is paying attention after all.