MarTech Advisor Publishes CDP Buyer’s Guide
Customer Data Platforms remain a hot topic, thank goodness. Latest fuel on the fire is MarTech Advisor’s CDP buyer’s guide. Much wisdom and a broad list of vendors. And it’s free.
Customer Data Platforms remain a hot topic, thank goodness. Latest fuel on the fire is MarTech Advisor’s CDP buyer’s guide. Much wisdom and a broad list of vendors. And it’s free.
Cloud communications platform Twilio is buying email API platform SendGrid in a deal valued at approximately $2 billion. The deal adds email to Twilio’s existing ability to let contact center agents and apps communicate with customers by phone, text, chat, and video. SendGrid says it has over 74,000 paying customers.
Speaking of replaceable: we sometimes wonder why we’re paying Jamie, our Department of the Obvious Intern, to sit and read The New York Times. Then we remember he’s not paid. Jamie tells us that the latest scoop from The Time’s crack tech reporting team is that Internet of Things devices might spy on you. Wow.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.